Olivia Matson – Page 2 – MTA Communications

By Kerry Youngren, Marketing Manager

As the leading technology provider in Alaska, we know our work is constantly evolving – and never done. Whether it’s completing large-scale network upgrades that will connect Alaskans for generations, or taking the lead during times of crisis, MTA has been committed to serving the communities we live in for nearly 70 years.

MTA has come a long way from our founding in 1953. And we know what’s to come: better, stronger connections to each other, powered by the network we’ve designed and constructed for the areas we serve. That area has also grown, with Alaska being more high-tech and forward-looking than ever before.

As we advance with our community, we want to make it clear that this progression is inspired solely by you, our members, and your needs. This path toward the future is represented in a recent modernization to MTA’s look-and-feel and the launch of our new website that we are proud to share with you.

Our members are not static, and as we develop new solutions and enter new markets, the way we present our brand must constantly adapt to our ever-evolving audience while staying true to our Alaskan roots.

Different from a rebrand, these enhancements are designed to breathe life into what is already there. And all of this is more than just a new mix of colors, fonts, and a website. Our goal with this launch is to modernize and unify our brand, while staying true to our mission. It includes better online communication and introduces unique, meaningful experiences for residential, business, enterprise, and wholesale customers.

But before we decided on the new brand direction, we did our homework. (Being MTA, would you expect anything less?) This included research within our service area as well as taking a close look at the core values of MTA as a brand and where we’ve been.

Where we’ve been:

Where we’re going:

Right now, we are truly entering a new era for MTA: we completed the historic AlCan ONE all-terrestrial fiber line, which will provide a secure connection to the lower 48 and beyond for decades; we’ve cut the cord on traditional TV and ushered our members to a streaming lifestyle; we’ve expanded into new markets with the introduction of unique, meaningful experiences for residential, business, enterprise and wholesale customers; and we’re delivering an elevated online experience with new products like totalWiFi and MTA Shield.

In short, it’s the perfect time to revamp our identity. There’s new energy and focus from the Alaskan tech and business community and our products and services lead the charge in enabling this exploration. Our brand refresh visually symbolizes our commitment to innovate.

Of course, we could not have done this work alone. We worked alongside our creative partner Alopex, a Palmer-based agency that is leading the way for web development and design in the state.

Alopex is one of many innovative and outstanding companies that have sprouted up in Alaska as of late; with more and more businesses launching in the Palmer area, Alaska’s tech future is bright and we are eager to work alongside them – and be inspired by them – in years to come.

Did you get an email asking you to update your MTA payment method? It wasn’t from us. Some customers have reported a fake email attempting to appear to be from “MTA Customer Service.” This phishing scam prompts individuals to update their payment information on a landing page that appears to be myMTA, but is not hosted or affiliated with MTA in any way.

Keep an eye out for suspicious-looking texts or emails requesting updated account info, updated payment details or posing as MTA customer service. If any come your way, please delete them and do not follow any links. You can also report them to the FTC here. Below is some information on what you should do if you receive an email like this and tips to help keep your online information safe.

Tips for recognizing spam or malicious emails.

Company logos appear distorted.
Your name isn’t used. Instead generic verbiage like “attention customer” or “dear sir” is used as the email greeting.
The origination email is not the company address (i.e. official MTA communications will only include addresses ending in @mtaonline.net; @mtasolutions.com or @mta-telco.com).
Grammar is very poor and words are often spelled incorrectly.
The requests for information come suddenly without reason.
MTA will never ask for personal information via text or email.
If there is a link in the email – hover over it to see what the actual landing page is.
If the landing page is not my.mtasolutions.com – it is not our customer portal.

What should I do if I clicked a link or provided personal information?

Reset your myMTA password to a new one that is strong and unique to that account.
Change any other account password that used similar credentials (email and password).
Contact your bank if you shared any payment information as it might have been compromised.

Safety tips to help keep your online information safe.

Never open an attachment or click any links in a suspicious looking email – delete it.

When in doubt if an email or request is legitimate, contact our support team directly at 745-6821. They are available 24/7/365.

The undeniable benefits that come from connecting more and more of our lives unfortunately can put our home networks, our devices, and even our identities at risk – this is why we created MTA Shield. MTA Shield provides unique privacy features to keep members’ data private both at home and on the go, a variety of user management tools, as well as identity protection features. When combined with MTA’s totalWiFi package, members will have greater peace of mind than ever before when it comes to their data security and privacy. Learn more here.